{"product_id":"wethepeople-parent-hlc-080614","title":"We The People Helix Front Bicycle Hub – 36H, 100mm Spacing, Heat-Treated Axle, CNC Alloy Cones, Nylon Hubguards, Low Resistance, Durable Cycling Components","description":"\u003cdiv id=\"seqbpdescription\"\u003e\u003cp\u003eDiscover the We The People Helix Front Hub — the ultimate choice for BMX and freestyle riders seeking durability, performance, and style. Crafted with premium materials and engineered for reliability, the Helix hub features an oversized heat-treated axle and integrated nylon hub guards, providing enhanced protection and longevity in demanding riding conditions. Its innovative design incorporates alloy CNC-machined cones and larger-diameter bearings, significantly reducing rolling resistance for smoother, faster rides. The versatile J-bend spoke interface ensures secure and easy installation, making it ideal for aggressive riding and technical tricks. Available in striking purple and classic black, this 36H, 100mm front hub complements your build with both aesthetic appeal and high-performance engineering. Perfect for riders who demand resilience, precision, and a sleek look, the Helix hub is a top-tier component for enhancing wheel strength and ride quality in BMX, freestyle, and street cycling applications.\u003c\/p\u003e\u003c\/div\u003e","brand":"WeThePeople","offers":[{"title":"Purple","offer_id":42385133764675,"sku":"BXHB0379","price":85.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":42385133797443,"sku":"BXHB0429","price":66.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1608\/6187\/files\/080614-02_2.jpg?v=1773646375","url":"https:\/\/365cycles.com\/products\/wethepeople-parent-hlc-080614","provider":"365 Cycles","version":"1.0","type":"link"}